Altafiber Jobs

Job Information

Cincinnati Bell Direct Marketing Manager II in Cincinnati, Ohio

Position : Direct Marketing Manager II

Location : Cincinnati, OH

Job Purpose :

The Direct Marketing Manager II is responsible for managing the day to day execution of strategic direct marketing campaigns that support the Company's business objectives in multiple markets. Help scale and evolve our direct mail channel, one of the largest and most impactful ways we engage and convert users across the funnel. Assignments include agency coordination, creative development, creative review, collaboration with internal stakeholders, and post-campaign analytics review. You will help develop and manage strategic direct marketing plans using data to ensure the right offers and messages are delivered to the right customer at the right times. Work closely with cross-functional groups to execute marketing plans using a range of media and tactics.

Come join our team! Help lay the foundation for a multi-channel best in class marketing organization focused on raising awareness of altafiber and Hawaiian Telcom offerings and growing our subscriber base in all markets.

Essential Functions :

80% Execution

  • Collaborate with appropriate personnel to execute Direct Marketing Communications strategies that advertise the Company's new and existing products or services in appropriate direct marketing communications tactics

  • Manage the creative development of all direct marketing tactics for each campaign and program, including direct mail, customer letters, bill messages and other projects

  • Ensure accuracy of content before being communicated

  • Collaborate regularly with cross-functional stakeholders to execute high-volume direct marketing campaigns that drive awareness, engagement and sales conversion for Company's products and services

  • Manage projects to meet budget targets

  • Manage the communication, creative and content approval process

  • Manage day-to-day agency/vendor relationships, timelines, and billing

  • Ensure brand and message consistency and accuracy

  • Ensure marketing and communications plans are implemented in a timely manner and accurately reflect all tactical activities and details

  • Execute marketing plans, tactics, timelines in support of internal and external goals

  • Analyze DM campaign results to determine success, recognize trends, and improve efficiencies

20% Cross-functional Support

  • Participate in cross-functional stakeholder meetings as needed to ensure understanding of product and marketing strategies, tactics, messaging, timing, execution, and results

  • Serve as a subject-matter resource on direct marketing to team and cross-functional peers

Education :

  • Four years of College resulting in a Bachelor's Degree or equivalent

  • Preferably in the fields of Marketing and/or Communications

Relevant Work Experience :

  • 3+ years executing high volume direct mail programs, preferably for a B2C product or service

  • Demonstrated success driving direct mail channel engagement and acquisition using segmentation, personalization and triggered communications

  • Experience delivering clear and thoughtful direction to design and copywriting teams

  • Ability to prioritize projects and handle multiple tasks efficiently

  • Strong written and verbal communication skills

  • Motivated and energetic, proven ability to work independently, learn quickly and drive toward defined goals and targets

  • Experience with a direct mail platform with technical integrations to power workflow automations and personalization

  • Competence using dashboards and data visualization tools such as Power BI for analyzing experiment results

Special Knowledge, Skills and Abilities :

  • Strong written and oral communication skills

  • Strong organizational and time management skills

  • Experience with cloud-based workflow automation tools and processes

  • Analytical, planning and process development skills, strong business judgment and high level of initiative

  • Consistent exercise of independent judgment and discretion in matters of significance

  • Proven ability to learn quickly and drive toward defined goals and targets

  • Strong presentation skills

  • Ability to work independently or in a team environment

  • Work with high level of integrity and professionalism

  • Effectively manage multiple tasks and functions simultaneously

  • Strong attention to detail and commitment to accurate execution

  • Knowledge of internet, cable and/or video-industry related business processes and marketing trends

Supervisory Responsibility :

This position does not have any supervisory responsibilities

We were made aware of an employment scam in which a third-party is creating false communications under the altafiber name. We want to reiterate that altafiber never seeks payment from job applicants and only reaches out from email addresses. We are encouraging applicants to apply through our website at altafiber Careers for added security.

Altafiber has been connecting what matters for more than 150 years. We are a leading technology company that delivers integrated communications solutions to residential customers and end-to-end IT solutions to business customers across North America. Our 4,300 employees across the United States, Canada, India, and the United Kingdom help the world connect, and support the communities we serve through an extensive fiber network and cloud-based solutions. We are focused on building and maintaining a diverse team of employees who are committed to delivering an outstanding customer experience. We call the communities we serve home and giving back to these communities is an important part of our culture. Altafiber offers amazing Employee Volunteer Program, Employee Resource Groups, and organized corporate community service events that further strengthen our community relationships.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, age, disability, religion, sex, sexual orientation, gender identity, gender expression, protected veteran, military status or any other characteristic protected by law.